Yi Hot Pot

An imaginative branding project for my Product, Promotion, and Packaging class, showcasing a visionary hotpot restaurant experience. This conceptual design marries sleek, modern decor with the rich, traditional essence of hotpot dining. Our distinctive logo, drawing inspiration from the Chinese character for a roaring flame, symbolizes the restaurant's innovative approach to pushing the hotpot paradigm. It sets the stage for a warm, inviting atmosphere where everyone can craft their perfect meal, selecting from a variety of fresh ingredients, savory broths, and bespoke sauces. "Yi" is not just a name—it's a promise of conviviality and customized indulgence, offering a unique narrative that reimagines the time-honored hotpot for an inclusive audience. This project encapsulates the art of branding, creating an unforgettable identity for a restaurant that exists as a vivid blueprint for hospitality excellence.