Selected Branding Projects
SAVAGE X FENTY: S&M
Brand Extension | Design & Creative Direction
A strategic vision transforming Savage X Fenty's bold ethos into a cutting-edge adult wellness line. This project encapsulates my role in crafting a narrative that intertwines empowerment with pleasure, extending the brand's reach into new, intimate territories.
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YI HOT POT: Sizzle & Synthesis
Branding | Product Design | Packaging Design
A culinary brand concept that fuses modern design with hotpot heritage. YI HOT POT embodies a visionary dining experience, serving a blend of tradition and contemporary flair. Delve into a branding journey that captures the essence of communal feasting in a sleek, unforgettable style.
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Gourmeta: A Taste of Tomorrow
Speculative Design | Brand Strategy
Crafting the future of home dining, Gourmeta is a speculative kitchen gadget designed to deliver gourmet meals with a single button press. Discover the brand strategy behind this visionary project that redefines culinary convenience and elegance.
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INCOGNITO: Essence of Espionage
Branding | Packaging Design
Crafted a James Bond-inspired perfume brand, INCOGNITO, that blends elegance with mystery. Designed and executed a minimalist and sophisticated branding and packaging concept, including a 3D digital representation and physical mockup, to encapsulate the essence of stealth luxury.
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