Savage x Fenty : S&M
Savage X Fenty, renowned for its bold, inclusive, and diverse lingerie, is expanding into the sexual wellness market. As a branding class project, I propose Savage X Fenty: S&M, a venture that captures the brand's essence while carving a new space in adult toys and sex products. Combining empowerment, inclusivity, and self-expression, our line celebrates individuality and encourages open conversations about sexual well-being. With style, quality, and adventure, Savage X Fenty: S&M aims to redefine intimacy.
Key Brand Messaging
EMPOWERMENT
Explore with confidence—Savage X Fenty: S&M supports your journey towards self-love and empowerment through pleasure.
INCLUSIVITY
Every body, every desire—our products are crafted for all, ensuring that everyone can find their path to pleasure.
QUALITY
Indulge in luxury—our premium products are designed with your safety and satisfaction in mind
Visual Identity
A sub-brand logo that aligns with Savage X Fenty's design but distinctively represents the S&M line and a sensual and bold color scheme that reflects the product line's intimate nature.
Product Line Prototypes
Elevate your exploration of pleasure with a brand that celebrates and uplifts your every desire.
Campaign Creative Direction
Pop-up event
Social Media Campaign Shoot
The Savage X Fenty: S&M brand extension is a strategic move into the sexual wellness space that leverages the parent brand's strong reputation for inclusivity and empowerment. Through careful market analysis, customer-centric product development, and a comprehensive branding strategy, Savage X Fenty: S&M is positioned to become a leader in its category and an advocate for the positive evolution of the industry.